Columbia Sportswear Omni presents its new Heat
Columbia Sportswear’s signature outdoor clothing and accessories, sports and urban, presents its new Omni-Heat ® technology, whose main objective is the retention and regulation of body heat.
This technology can retain 20% more heat than other garments using two systems: a reflective and other insulators. The first, inspired by the special blankets, reflects the body heat generated while dissipating the excess temperature and humidity caused by aerobic activities, maintaining comfort. The second system stands out for achieving the highest rate of the industry in terms of heat retention per gram for synthetic fabrics.
“This is a new step for us. We get our products incorporate the innovative element key to a superior storage temperature over the hour. We learned to develop technologies for clothing, not forgetting fashion trends in colors, patterns and materials”, says Franco Cattarossi, general manager of the brand.
Jackets with exclusive Omni-Heat ® technology were presented at the last Northern Hemisphere winter, being a success in every country in which he was available. This technology in turn can live with others of the same brand as the Omni-Tech ®, making the garments are also waterproof.
All products on this technology provide a wide range of colors, textures and models for everyone in their lines for men and women.